FOR FOUNDERS

Every big call is yours.
You don't have to make it alone.

Your team looks to you for the answer. Matched puts a founder or operator who's already solved your exact problem on a call this week, not after a 12-week program.

300+ vetted operators & coaches, matched to your needs

Founders are the loneliest hire in the company.

You're the person everyone else escalates to, which means there's rarely anyone to escalate to yourself. A generalist coach doesn't know what it's like to run out of runway. A cheap course can't tell you how to handle a co-founder disagreement at 11pm before a board update.

What actually helps is matching with someone who's built the exact thing you're stuck on, and can point at the fix.

Coaching

Prioritising as a founder when everything feels important

What you might work on together:

  • Build decision-making frameworks that reduce second-guessing and create clarity.

  • Develop prioritisation habits that keep your focus on the highest-impact work.

  • Create sustainable ways of working that reduce overwhelm and prevent burnout.

  • Build confidence to navigate ambiguity, conflict and high-pressure moments.

FEATURED EXPERTS

Meghann Birks

Julie Demsey

Navigating co-founder challenges

What you might work on together:

  • Clarify roles, responsibilities and decision ownership so you can move faster with less friction.

  • Strengthen communication habits that build trust and prevent misunderstandings.

  • Navigate difficult conversations and periods of change with confidence.

  • Create ways of working that keep co-founders aligned as the business grows.

FEATURED EXPERTS

Rod Hamilton

May Samali

Building confidence and resilience as a first-time founder

What you might work on together:

  • Build confidence making high-stakes decisions when there's no obvious right answer.

  • Strengthen your influence and communication as your team grows.

  • Lead difficult conversations with confidence, empathy and accountability.

  • Develop the leadership skills needed to grow alongside your business.

FEATURED EXPERTS

Erica Kreismann

Penny Locaso

Advisory

Building a founder-led sales motion

What you might work on together:

  • Clarify your value proposition and position your product for the right customers.

  • Build a repeatable founder-led sales process that creates consistent momentum.

  • Navigate enterprise buying processes and influence the right stakeholders.

  • Negotiate commercial deals and partnerships with greater confidence.

FEATURED EXPERTS

Craig Harris

Dougal Edwards

Telling a bigger story authentically

What you might work on together:

  • Communicate the full potential of your business while staying authentic to your vision.

  • Prepare for investor conversations with greater confidence and clarity.

  • Build a fundraising narrative that resonates across different investor audiences.

  • Manage board and investor relationships with confidence as your business grows.

FEATURED EXPERTS

Eric Solomon

Fairlie Delbridge

Meet your match

1. Tell us where you’re stuck

Prioritisation, a co-founder issue, your fundraising story, your first sales motion - name the problem, not a program category.

2. We’ll get you matched

We’ll select 3 from 300+ vetted
experts to match with
who can help solve the problem.

3. Book a series of 1:1s

Go as deep as you want, typically over 4-6 sessions, then move on to your next problem.

Loved by teams & leaders in the
US, Australia & UK

“The Matched team designed a tailored program for our company's needs that went beyond our expectations. It was an absolute pleasure working with Matched; their commitment to leader success was evident through the entire journey and we experienced tangible growth from our team as a result.”

— Kirrily Hirst, Sales Director 

“My sessions with Cameron have influenced the way we're thinking about structuring deals and how we're engaging with partners. Where-else before it felt like we would be guessing about things like pricing, Cameron shared a framework that we could use which I didn't know about.”

— Peter, Founder

“As a business owner and co-founder you often get caught up in your own world of trying to get the things done. This was a great way to zoom out and see a different perspective, hearing from people who have done it all before. Nice to reiterate that you're on the right track, and course correct when you're not. It reminded me how much I need to invest in this learning more often!”

— Hannah Douglas, Founder

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